I'm Shada Faith — a Seoul-based beauty and skincare creator originally from the U.S. I've lived in Korea since age 17, which means I don't just cover K-beauty trends, I'm embedded in them.

I work full-time as a skincare influencer and strategic marketer at one of Korea's biggest K-beauty distribution companies, where I've spent 3+ years producing hundreds of brand videos and campaigns. My content goes beyond aesthetics — I understand what moves product.

On my own platforms I focus on skincare education, ingredient-forward storytelling, and the kind of lifestyle content that feels real because it is. I'm fluent in Korean, which means I can bridge local and international audiences in a way most creators simply can't.